Rocket Chinese Rocks

7.4

Characteristic	#
Web Site (Sales Page, Useful Info, Other Links, Popups)	1.6
Product (Description, Price, Purchasing, Warranty)	4.0
Contact (Name, Phone, Email, Address)	4.0
Integrity (Sales Pitch, Bonuses, Limited Time, Results)	2.3

Rocket Languages is a New Zealand company that has developed a successful way to teach languages quickly and effectively.  Their interactive, multi-media lessons cover grammar, vocabulary and practical conversation in seven languages.

The Rocket Languages web site is informative and professionally done.  The company has a fairly large staff for an internet business and they are very accessible. 

Mauricio Evlampieff founded Rocked Languages in 2004.  He started with Rocket Spanish, which he created.  A native of Chile, Mauricio loves the culture and language.  He also has a strong passion to teach others, which is what motivated him to create Rocket Spanish.

In addition to Spanish, Mauricio has brought other language experts into his business.  His staff includes Lin Ping (Mandarin Chinese), Marie-Claire Riviere (French), Paul Weber (German), Maria DiLorenzi (Italian), and Sayaka Matsuura (Japanese).  A unique addition is Jake LaBerge (Sign Language).  Few other language instruction businesses offer sign language, and a video-based course like Rocket Languages is ideal for this offering.

The Rocket Chinese introduction page includes an introductory sample more than four minutes long delivered by Lin Ping.  The sound quality is excellent and I found it very easy to clearly hear each word, even though I have no understanding or familiarity with Chinese.

Along with the usual audio tracks, grammar, culture and vocabulary tools, Rocket Chinese includes instruction on writing Mandarin characters!  Not only will you learn to speak Chinese, you will learn to read and write it also.   

I really like the idea of using multi-media to teach on several levels.  Children learn by hearing and repetition, usually a core principle of any language instruction.  Combining images, games and conversation opens up new learning channels.  This multi-prong approach increases the chance of absorbing and retaining a word or concept by reinforcing it in several ways.

The price is also quite reasonable.  Rosetta Stone, the self-proclaimed number one provider of language instruction products, sells one CD for $259 and 3 CDs for $459.  At less than $100, Rocket Chinese is a table-pounding steal.

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